Primer

primer.tailwindui.com_(desktop).png
By Tailwind Labs

A minimalist, conversion-focused landing page template for selling courses, ebooks, and info products with a clean, professional design.

Features

Built with React (v19) + Next.js (v15)

Componentized architecture for easy customization

Fully keyboard accessible with screen-reader support

Responsive design that works on all devices

Simple deployment to Vercel, Netlify, or any Next.js host

About this template

Primer is a beautifully crafted info product template built with Next.js and designed by the Tailwind CSS team specifically for creators selling digital courses, ebooks, or coaching services. It combines professional aesthetics with conversion-optimized layouts, giving content creators a production-ready foundation they can easily customize.

The template serves as both a practical starting point and an educational resource, showcasing Tailwind CSS best practices from the framework's creators themselves. With thoughtful componentization and accessibility features built-in, it delivers a codebase that's as enjoyable to work with as it is effective at converting visitors.

What's Included

  • Complete landing page with hero, features, pricing, testimonials, and FAQ sections
  • Production-ready Next.js project structure with well-organized components
  • Available in both TypeScript and JavaScript versions
  • Keyboard accessible and screen-reader optimized markup

Built For

Content creators, course authors, coaches, consultants, and digital product sellers.

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